• Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.

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    • Pre-Suasion: A Revolutionary Way to Influence and Persuade
    • Robert Cialdini Ph.D.
    • Page: 432
    • Format: pdf, ePub, mobi, fb2
    • ISBN: 9781501109805
    • Publisher: Simon & Schuster

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    Overview

    Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies...and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).



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  • Houston Rap Tapes: An Oral History of Bayou City Hip-Hop. Lance Scott Walker, Willie D

    Houston Rap Tapes: An Oral History of Bayou City Hip-Hop


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    ISBN: 9781477317174 | 368 pages | 10 Mb

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    • Houston Rap Tapes: An Oral History of Bayou City Hip-Hop
    • Lance Scott Walker, Willie D
    • Page: 368
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9781477317174
    • Publisher: University of Texas Press
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  • White Bird: A Wonder Story by R. J. Palacio

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    • White Bird: A Wonder Story
    • R. J. Palacio
    • Page: 224
    • Format: pdf, ePub, mobi, fb2
    • ISBN: 9780525645535
    • Publisher: Random House Children's Books

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    Inspired by her blockbuster phenomenon Wonder, R. J. Palacio makes her graphic novel debut with an unforgettable story of the power of kindness and unrelenting courage in a time of war. "I was captivated by White Bird. It tells the hardest truths with honesty and calm (so that young readers can hear them). R.J. Palacio brings to life the nature of heroism and the real risks we face today." —Meg Medina, Newbery award-winning author of Mercy Suarez Changes Gears In R. J. Palacio's bestselling collection of stories Auggie & Me, which expands on characters in Wonder, readers were introduced to Julian's grandmother, Grandmère. Here, Palacio makes her graphic novel debut with Grandmère's heartrending story: how she, a young Jewish girl, was hidden by a family in a Nazi-occupied French village during World War II; how the boy she and her classmates once shunned became her savior and best friend. Sara's harrowing experience movingly demonstrates the power of kindness to change hearts, build bridges, and even save lives. As Grandmère tells Julian, "It always takes courage to be kind, but in those days, such kindness could cost you everything." With poignant symbolism and gorgeous artwork that brings Sara's story out of the past and cements it firmly in this moment in history, White Bird is sure to captivate anyone who was moved by the book Wonder or the blockbuster movie adaptation and its message. Praise for Wonder: #1 New York Times bestseller USA Today bestseller Time Magazine's 100 Best Young Adult Books of All Time "In a wonder of a debut, Palacio has written a crackling page-turner filled with characters you can't help but root for." —Entertainment Weekly "Rich and memorable." —The New York Times "A beautiful, funny and sometimes sob-making story of quiet transformation." —The Wall Street Journal

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  • HOTEL METROPOLE de SEBASTIA BENNASAR I LLOBERA

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    • HOTEL METROPOLE
    • SEBASTIA BENNASAR I LLOBERA
    • Número de páginas: 224
    • Idioma: CATALÁN
    • Formatos: Pdf, ePub, MOBI, FB2
    • ISBN: 9788466424387
    • Editorial: COLUMNA EDICIONS S.A.
    • Año de edición: 2018

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    Overview

    Un thriller d’espionatge entre els grans fets històrics del segle XX.

    De vegades perdre un avió no és tan tràgic com pot semblar. Per culpa d’una sobreocupació en el seu vol, Manuel Servera, un jove escriptor mallorquí, ha de passar la nit de cap d’any del 1989 a l’hotel Metropole. Aquí coneixerà la senyoreta Katharina Fürst, que la mateixa nit, però de 1942, va aconseguir embarcar-se rumb als Estats Units portant memoritzada una llista d’espies nazis de màxima importància per als aliats. Així, el mallorquí descobrirà tot un món desconegut on aquest hotel del centre de Lisboa es converteix en un cau d’espies nazis i aliats i de jueus que esperaven poder embarcar-se i fugir d’Europa, mentre Portugal roman neutral a la Segona Guerra Mundial, i on la senyoreta Fürst és una cobejada peça de caça major.

    Sebastià Bennasar torna així a Lisboa, un dels escenaris mítics de la seva narrativa, i ens endinsa de ple en la història contemporània a més de descobrir-nos el paper de la CIA i de les dones espies en l’anomenada Guerra Freda Cultural.

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  • LA VAPORA (PALMAGALLARDA II) de IGNACIO ROMERO DE SOLIS

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    • LA VAPORA (PALMAGALLARDA II)
    • IGNACIO ROMERO DE SOLIS
    • Número de páginas: 600
    • Idioma: CASTELLANO
    • Formatos: Pdf, ePub, MOBI, FB2
    • ISBN: 9788417550974
    • Editorial: RENACIMIENTO
    • Año de edición: 2019

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    Descargas de libros electrónicos gratis para iPods LA VAPORA (PALMAGALLARDA II) DJVU de IGNACIO ROMERO DE SOLIS 9788417550974

    Overview

    Ambientada en los coletazos de la guerra civil española, se narra el ocaso de la aristocracia rural andaluza.
    La vapora es la segunda de las tres novelas que conforman una ambición literaria titulada Palmagallarda. Ambientada en los coletazos de la guerra civil española y, sobre todo, en la crudelísima posguerra–años en que los del bando sublevado y ganador se condujeron a sus anchas sin paz, sin piedad ni perdón–La vapora prolonga la reconstrucción de un mundo nobiliar y linajudo ya en ruinas y en trances de desaparecer a mediados de 1936. Asistimos en estas páginas al ocaso de la aristocracia rural andaluza de la mano, nuevamente, de la familia Monsalves de Tous, un paradigma o arquetipo de una clase social devorada por ascendientes oligarquías ambiciosas y corruptas nacidas al amparo del nuevo régimen. La guerra civil vino, pues, no a apuntalar un mundo aristocrático aparentemente amenazado por los movimientos revolucionarios de la época, sino, paradójicamente, a precipitar su extinción. La vapora aporta otra luz y otras claves interpretativas al desentrañamiento de nuestra asendereada historia reciente. La enorme presencia de la campiña andaluza, los apuntes y juicios gastronómicos, así como una sexualidad lírica y, a veces, brutal, son otros tantos aspectos de esta brillante novela. «No es la aristocra...

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